Mastercard Taps Polygon to Empower Emerging Artists in Web3 Tech.
09 Jan 2023, 08:00
Mastercard Taps Polygon to Empower Emerging Artists in Web3 Tech
Mastercard, the payments giant, has partnered with Polygon, an Ethereum scaling platform, to introduce emerging artists into Web3 technology. Mastercard’s artist accelerator, as the program is called, will teach five different emerging artists, including singers, musicians, DJs, and producers, to use blockchain tools to grow their brand and fan engagement.
Mastercard Partners With Polygon to Teach Web3Traditional finance companies are now seeking to harness the power of blockchain for a myriad of activities in different fields. Mastercard, one of the biggest payments companies, has partnered with Polygon, an Ethereum scaling platform, to introduce five different emerging artists to the possibilities that Web3 tech can bring to their activities.
The Mastercard artist accelerator program will use the Polygon network to teach the selected artists how to perform a series of activities that will allow them to cut the middleman, mint their own NFT (non-fungible tokens) collections to grow their online fan engagement, and be present in metaverse-based concerts, among others.